Brand Identity Project (2022)

This is a project done for ART 052, Form and Concept at Drake University in the Fall of 2022. The assignment was to create a company, identifying target audience, business strategy, brand goals, etc., and swapping companies to create a branding guideline for another student's idea. The company I was tasked with was a mural design company, called "Mural," and this is my work for a logo and deliverables.