Jane's Family Shop: Direct Mail Pieces & Social Media (2023)

These mail pieces and social media mockup post were created as a part of an integrated marketing communications strategy which included direct marketing, digital marketing, advertising and promotion. My role in this project was to evaluate the marketing mix, create an integration strategy, and act as the graphic designer for the team. The goal of this project was to create a marketing strategy for Jane's Family Shop that integrates multiple marketing elements to increase brand awareness and sales to various researched target audiences. This project was a final project for Integrated Marketing Communications class at Drake University in Spring 2023.